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Photography campaigns are easy to run for new organizers, because they are similar to events run by photography communities and the action (uploading a photo) is consistent with other software platforms. This means that campaigns like Wiki Loves Africa and Wiki Loves Earth have been very important for helping local communities identify new organizers. 

A study of Wiki Loves Africa participants found a<a href="https://citizensandtech.org/research/growing-african-self-representation-on-wikipedia/" target="[object Object]"> moderately high reactivation rate of participants</a>, if proper follow up communication is used. Small photography events can be accessible for 

Early Photography campaigns focused on an international campaign, with national sub-campaigns, newer campaigns have been starting as singular event, becoming more decentralized over time. For example, both Invisible Wiki Women, Wiki Loves Folklore and Share Your Struggle started as more centralized campaigns.

Historically campaigns have been more documentary, trying to create “complete” catalogs of monuments (Wiki Loves Monuments) or conservation areas (Wiki Loves Earth). However, <a href="https://commons.wikimedia.org/wiki/Commons:Share_Your_Struggle_2021" target="[object Object]">Share Your Struggle </a>and the <a href="https://wikilovesearth.org/humans-right-and-environment-wiki-loves-earth-photo-contest-is-announcing-winners-of-the-special-nomination/" target="[object Object]">Right to a Healthy Environment sub-prize in Wiki Loves Earth </a>both took more activist perspectives on the campaigns. This kind of “social issue” photography creates opportunities to target more activist audiences and photojournalists.