Translations:Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@html+block@d19fda73fca24536a8861ae03cb10529/content/en

Before anyone can edit during a campaign, they need to know what is being asked of them. This is similar to other kinds of campaigns: such as petition writing campaigns or political campaigns. Without a clear action, the communications from the campaigner will create confusion among the people motivated to participate.

Broadly speaking campaigns in the Wikimedia movement use two kinds of actions: 

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Recommended actions - designed for people new to the topic, and who need reliable workflows to contribute successfully. Examples of these workflows, include #1lib1ref’s recommendation to fix [Citation Needed] statements, WPWP’s recommendations for adding images to Wikipedia articles, <a href="https://commons.wikimedia.org/wiki/Commons:Upload_campaigns" target="[object Object]">uploads using Upload Campaigns on Wikimedia Commons</a> and the SheSaid WikiQuote campaign.

Open-ended prompts -- these are typically for audiences with more experience editing, focused on theme or broad topic (for example, “Write about climate change”). These actions help experienced editors identify a new topic if they are interested in the topic, but aren’t very helpful for newcomers. Especially if running decentralized events, open ended prompts  make it hard to join an event.

We have learned that open-ended prompt campaigns do not work well with newcomers -- newcomers are confused by the call to action and don't have the skills to act on it. However, most existing Wikimedians can respond well to an open ended prompt.