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Writing contests or writing challenges set a theme or topic (i.e. <a href="https://en.wikipedia.org/wiki/Wikipedia:WikiProject_AfroCine/Months_of_African_Cinema" target="[object Object]">African Cinema</a>, <a href="https://meta.wikimedia.org/wiki/WikiForHumanRights/Join_the_Challenge" target="[object Object]">Right to the Healthy Environment</a>, etc) and invite experienced contributors to create high quality content on that theme. Typically, there is a light element of competition, such as a focus on volume of contributions or a reward for highest quality campaigns. 

Writing contests can be campaigns in of themselves, or one event within a larger campaign.

Though effective at creating content and offering a useful means of contribution for experienced editors, they often are not very helpful for new editors -- because the focus on volume, means that newcomers don’t pay attention to quality contributions or get discouraged by high-volume experienced contributors. Typically if organizers want to include newcomers in an event, they will pair a writing contest with decentralized newcomer training that encourages newcomers to make a few small contributions (see WikiGap, WikiForHumanRights, or Months of African cinema).