| @metadata | | sourceLanguage | "en" |
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| allowOnlyPriorityLanguages | true |
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| description | "video in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. " |
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| display_name | "Video" |
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| subtitle-5040-6760-1 | "Hi, it's" |
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| subtitle-6760-12120-2 | "Alex again, and I'm here to introduce you to Unit three." |
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| subtitle-12200-17120-3 | "This unit is focused on identifying two parts of the audience for campaigns" |
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| subtitle-17120-20360-4 | "and campaign events, the contributors and the partners" |
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| subtitle-20480-23040-5 | "who you hope to activate as part of the campaign." |
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| subtitle-23040-26480-6 | "Something that we've noticed in talking to campaign organizers" |
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| subtitle-26480-27480-7 | "throughout the movement" |
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| subtitle-27480-32560-8 | "is that if you don't have a really clear targeted audience, you don't know who" |
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| subtitle-32640-36120-9 | "you're trying to persuade and invite to the media movement." |
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| subtitle-36200-39200-10 | "It can be very hard to have a successful campaign" |
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| subtitle-39360-43560-11 | "unlike a communications campaign by an organization like Greenpeace" |
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| subtitle-43560-48120-12 | "or the UN, who really just have a looser engagement style." |
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| subtitle-48120-52320-13 | "They just want people to know about a topic or like a marketing campaign" |
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| subtitle-52320-55880-14 | "that just wants people who are interested in a topic we can." |
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| subtitle-55920-59600-15 | "Media campaigns really require participants to do a lot." |
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| subtitle-59680-64280-16 | "They have to go from, Oh, Wikipedia is worth editing on this topic." |
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| subtitle-64320-66400-17 | "They have to have that conclusion." |
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| subtitle-66400-69920-18 | "They have to edit Wikipedia or upload a photo or" |
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| subtitle-69920-71480-19 | "contribute to a wiki data, right?" |
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| subtitle-71480-73800-20 | "They have to do something more complex." |
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| subtitle-73800-77400-21 | "And it's not just like signing a petition, which is really common" |
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| subtitle-77400-80920-22 | "and a lot of campaigning in like other spaces," |
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| subtitle-80920-82720-23 | "like in the environmental movement." |
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| subtitle-82720-85800-24 | "So I argue and I think for this unit" |
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| subtitle-85800-89400-25 | "we really want to explore how to do that." |
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| subtitle-89400-93640-26 | "You need to create a deep understanding of the audience to understand exactly how" |
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| subtitle-93640-97360-27 | "you need to design a persuasive campaign that takes them from a," |
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| subtitle-97440-100800-28 | "you know, learner, someone who's learning about Wikipedia" |
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| subtitle-100880-103640-29 | "to do or or Wikipedia" |
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| subtitle-103640-107920-30 | "or Wikipedia projects to a do or so to someone who can actually contribute" |
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| subtitle-108000-110920-31 | "during this unit, you're going to development consultant." |
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| subtitle-110920-115720-32 | "This is a fictional profile for the audience of your target for the campaign." |
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| subtitle-115800-119960-33 | "This fictional profile is very is going to be costumed in your context." |
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| subtitle-119960-124560-34 | "And because it's fictional, it's it's a act of creativity." |
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| subtitle-124560-127840-35 | "You have to invent this person. Once" |
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| subtitle-127920-128720-36 | "this persona" |
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| subtitle-128720-132520-37 | "will help you in your assignments for the next three units." |
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| subtitle-132520-137160-38 | "When we next designed the kind of activation for the campaign" |
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| subtitle-137240-141640-39 | "and you start a grant application at five and six." |
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| subtitle-141720-147960-40 | "So I hope that you spend a good amount of time thinking about your persona." |
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| subtitle-148040-151920-41 | "Be creative, and we're going to have time in the live session" |
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| subtitle-151920-156600-42 | "for this unit to ask other organizers like how did they find an audience?" |
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| subtitle-156680-157320-43 | "So I hope you have." |
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