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<p style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">For this unit, we are going to introduce you to several types of campaign activities that are common in the Wikimedia movement. We will look at Campaigns that engage photography, micro contributions, writing contests, editathons, on-wiki content drives and other forms of contribution. Though these campaigns are common, it doesn’t mean it's how campaign’s should be organized.</p>
<p style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Depending on the audience, you might choose to combine one or more of these kinds of events for a method. For example, the WikiGap Campaign and WikiForHumanRights both have two sub-campaigns: a centralized writing contest targeting experienced Wikipedia editors in smaller language Wikipedia communities and more decentralized editing events designed to help local Wikimedia communities work with partners who can host events and recruit new editors. </p>
<p style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">For each campaign type, we will be describing the following: </p>
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<li>What is the typical format of the event? </li>
<li>How long do the campaigns last? </li>
<li>How do the organizers target the audience?</li>
<li>What is the typical impact of these events? </li>
<li>What challenges are common?</li>
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