Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@html+block@382740a5c3dc4a47a5b05fbf6fc51e3f

@metadata	sourceLanguage "en" priorityLanguages Empty array allowOnlyPriorityLanguages true description "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "
display_name	"Text"
content	"<p></p> <table style="width: 1140px;" height="748"> <tbody> <tr> <td style="width: 42.4242%; background-color: #71d1b3; text-align: left; padding-left: 60px;"></td> <td style="width: 57.2727%; background-color: #71d1b3;"></td> </tr> <tr> <td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">What is the typical format of the event? </span></span></strong></td> <td style="width: 57.2727%;"> <ul> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Photography campaigns typically have one Call To Action (Upload Photos about X topic), but will frequently have local “contributing” campaigns that are organized by Wikimedia Affiliates that might include local photo walks and other in-person events or trainings.</span></span></li> </ul> </td> </tr> <tr> <td style="width: 42.4242%; padding-left: 60px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>How long do the campaigns last? </b></span></span></td> <td style="width: 57.2727%;"> <ul> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Most Photography campaigns last for 1-2 months in order to give time for photographers to identify and upload photos.</span></span></li> </ul> </td> </tr> <tr> <td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">How do the organizers target the audience?</span></span></strong></td> <td style="width: 57.2727%;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Photographers are targeted in two ways: <br /></span></span> <ul> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">International Central Notice Banners are run on Wikipedias for readers and editors</span></span></li> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Local communities reach out to photographer communities in their own context</span></span></li> </ul> </td> </tr> <tr> <td style="width: 42.4242%;"> <blockquote><strong><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">What is the typical impact of these events? </span></span></strong></blockquote> </td> <td style="width: 57.2727%;"> <ul> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Content gaps Photos are upload of previously not photographed content</span></span></li> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Contributor gaps Photographers and new event organizers are easy to recruit through the campaign.</span></span></li> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Reader gaps - in theory, photographs improve reader usage of Wikipedia. But in practice organizers struggle to get images well used after campaigns.</span></span></li> </ul> </td> </tr> <tr> <td style="width: 42.4242%; padding-left: 60px;"><strong>Challenges</strong></td> <td style="width: 57.2727%;"> <ul> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Organizers sometimes have challenges getting photographs used by the Wikimedia communities after the campaign. A separate campaign is sometimes needed to encourage contributions.</span></span></li> <li><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Newcomers sometimes have trouble interpreting copyright or other requirements for quality images. </span></span></li> </ul> </td> </tr> </tbody> </table>"