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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">What is the typical format of the event? </span></span></strong></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">Micro Contribution campaigns are typically centralized, like photography campaigns, while encouraging local organizers to invite their audience to that central campaign.</span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>How long do the campaigns last? </b></span></span></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">At least 2-3 weeks, sometimes longer. </span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">How do the organizers target the audience?</span></span></strong></td>
<td style="width: 57.2727%;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Organizers typically target new or easy to train audiences, with a focus on finding people who will find the micro-contribution exciting.</span></span></td>
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<blockquote><strong><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">What is the typical impact of these events? </span></span></strong></blockquote>
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<p><strong style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">Content gaps</strong><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;"> -- Newer editors will be helping improve existing content typically, helping improve </span><br /><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><br /></span></span><strong style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">Contributor gaps</strong><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;"> - Microcontribution campaigns have the greatest impact on retention of editors: by building a habit of editing for editors who are learning how to edit Wikipedia, and finding ways to contribute consistently and repeatedly.</span></p>
<p><br /><strong style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">Reader gaps</strong><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;"> - edits related to microcontribution campaigns, improve the overall quality of Wikimedia content, in theory making the content more accessible to more readers.</span></p>
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<td style="width: 42.4242%; padding-left: 60px;"><strong>Challenges</strong></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: "Open Sans", Verdana, Arial, Helvetica, sans-serif;">Micro-contribution campaigns tend to create environments where some contributors make many edits without reviewing the quality of their edits. This can create conflict in some of the bigger editing communities (like English or French Wikipedias) where the editing community is focused on quality of edits. </span></td>
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