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Before we introduce the campaign types, I want to give you some examples of how the Knowledge Gap framework from Unit 1, can help you identify your intended goals or impact of a campaign.
As a campaign organizer, it's important to prioritize what kind of change you want to make with the campaign. For some campaigns, such as #1lib1ref, content creation is less important than helping the target audience (librarians) find Wikipedia and learn from it. Here are different kinds of impact you could prioritize with a campaign:
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Content gaps impacts:
- Create high quality content that needs improvement through research and writing
- Encourage small contributions that create a high volume of participation, across many pages
- Translate content from one language to another to fill a key knoweldge gap
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Contributor gap impacts :
- Recruit newcomers to a particular Wikimedia projects
- Improve the knowledge of existing contributors about a high impact topic content area
- Build understanding about Wikipedia with key stakeholders (such as librarians or educators)
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Reader gap impacts:
- Improve the quality information for high demand content
- Create more interactive content on high impact topics (i.e. adding images to Wikipedia articles).
- Improve the representation of an underrepresented group online.
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When choosing an event or campaign format it's important to balance the needs of the intended audience and the desired impact. As you read the examples think about the work you have done so far would fit into the model of event.
