Each of these groups has distinct strengths and weaknesses when engaging for Wikimedia activities around sustainability and climate change:
<tbody>
</tbody>
| What is the audience? |
What can you expect from these audiences? |
Youth and other activists contribute because they want to create change from the status quo and communication is one way to do it.
|
- Have a lot of enthusiasm
- Looking for organizing and activism opportunities
- Likely to be patient with training opportunities
- Excited to learn
- Want to grow the impact of activism in their context
- May have a big learning curve: need a lot of help learning how to edit, research and contribute to Wikimedia
|
| Journalists and communicators want to contribute, because they know that Wikipedia offers a permanent platform for communicating about local issues. |
- Understand better the role of information sources like Wikipedia
- Strong research and writing skills
- Looking for opportunities to add context to things they learn
- Understand what the public needs
- May not have a lot of time or energy for contributing to Wikimedia projects
|
Experts from academia and other research organizations want to contribute because their expertise doesn’t always circulate with a public.
|
- Understand research and writing
- Often have a detailed and nuanced understanding of the information that should be available to the public
- Likely won’t be able to contribute after the event unless it's part of their job
- May have mixed feelings about Wikipedia and Wikimedia Projects
|
In the second part of this unit, we will introduce the Personas that Alex has been using internally to think about the editing audiences we could recruit for campaigns.