Translations:Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@html+block@3a980eac975e49528bf9472e732fb54a/content/en

From MLEB Master
Revision as of 08:46, 11 October 2023 by FuzzyBot (talk | contribs) (Importing a new version from external source)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

<tbody> </tbody>
<img height="100%" src="/static/Wikimedia_Brand_Guidelines_Update_2022_-_Speak.svg" style="display: block; margin-left: auto; margin-right: auto;" />

Within scientific communication, experts has been studying how to communicate the climate crisis. In his volunteer capacity, Alex Stinson documented these best practices on the English Wikipedia <a href="https://en.wikipedia.org/wiki/Climate_communication" target="[object Object]">Climate Communication article</a>.

In general, good climate communication guidelines include recommendations like:

        • Evidence based story telling -- making sure that the information communicated is connected to scientific evidence.
        • Communication should focus on contexts that impact target audience life or work -- talking about abstract concepts, may lead to delay or emotions of being overwhelmed.
        • When highlighting a problem, the communication focuses on solutions -- solution oriented communication produces better responses, and reduces denial.
        • Wherever possible, personal stories and examples are shared to make the decisions closer to reality -- one of the challenges with global issues like climate change is they are abstract.
        • Compelling multimedia -- showing humans in action, addressing or responding to environmental issues. (there is an evidence based media guide at: <a href="https://climateoutreach.org/" target="[object Object]">https://climateoutreach.org/</a>)

 

This graphic shoes 7 principles identified by the organization Climate Visuals as important for persuasive Climate communication.

<img width="554px;" height="377px;" src="https://lh6.googleusercontent.com/zSH9qi_7THqnvbq_xlCka5MIRsqxSHjYlkNWzr5M3HCjjqSv4Lms6utMrowdDtLs_ieihxnnyeN0LvD91UFwO6aEXOp9-kLHmTtQ5GG6Yss_KB974OfTZZX-J_uon8Gk6q2RKuR9S_j1TrJXLJCFZjbo=s2048" style="display: block; margin-left: auto; margin-right: auto;" />