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You are going to organize a project to develop your ideas!

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<img width="50%" src="/static/UserPersona-01.png" alt="by Ana Bragança" />

User Persona by Ana Bragança

 

In unit 3 you already went through step 1 to empathise [listen, observe] and understand a “pesona”. Let’s use this persona to plan your event

<img width="100%" src="/static/Wikimedia_Brand_Guidelines_Update_2022_-Community.svg" alt="" />

In unit 4 you already went through the step of actually thinking about a campaign idea.

Let’s take a step back and see how your idea runs through the design thinking steps.