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In order to build effective calls to action that engage both our existing editing communities and the potential newcomers who can address knowledge gaps that our existing communities neglect or don’t have an interest in, it is important to build a clarity of vision with other organizers on who you want to recruit for a campaign. In this section of the course, we are going to talk about audiences invested in the topic of sustainability, climate action or gender and how you could use personas to help other organizers work with you on a campaign.