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{"@metadata": {"sourceLanguage": "en", "priorityLanguages": [], "allowOnlyPriorityLanguages": true, "description": "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "}, "display_name": "Duplicate of 'Duplicate of 'Duplicate of 'Text'''", "content": "<p></p>\n<table style=\"width: 1140px;\" height=\"748\">\n<tbody>\n<tr>\n<td style=\"width: 42.4242%; background-color: #71d1b3; text-align: left; padding-left: 60px;\"></td>\n<td style=\"width: 57.2727%; background-color: #71d1b3;\"></td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%; padding-left: 60px;\"><strong><span color=\"#000000\" style=\"font-size: 16px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\">What is the typical format of the event?\u00a0</span></span></strong></td>\n<td style=\"width: 57.2727%;\"><span style=\"font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\">These decentralized campaigns rely heavily on a network of local event organizers active on local language Wikipedias.</span></td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%; padding-left: 60px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><b>How long do the campaigns last?\u00a0</b></span></span></td>\n<td style=\"width: 57.2727%;\"><span style=\"font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\">At least 1 month, sometimes longer to accommodate the complexity of coordinating local activities within the\u00a0</span></td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%; padding-left: 60px;\"><strong><span color=\"#000000\" style=\"font-size: 16px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\">How do the organizers target the audience?</span></span></strong></td>\n<td style=\"width: 57.2727%;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\">Organizers target experienced onwiki contributor communities to coordinate the campaign. Onwiki communication is the main focus of event coordination.</span></span></td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%;\">\n<blockquote><strong><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\">What is the typical impact of these events?\u00a0</span></span></strong></blockquote>\n</td>\n<td style=\"width: 57.2727%;\">\n<ul></ul>\n<span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><b>Content gaps --\u00a0 </b>These events are powerful at energizing experienced contributor to translate content in bulk. For smaller language communities they can help introduce cultural or geography diversity.<b>\u00a0</b></span></span><br /></span></span>\n<ul></ul>\n<p><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><b>Contributor gaps -</b> CEE Spring has consistently introduced a stream of newcomers to CEE language communities. Asian Month, Project Tiger and similar campaigns in Asian communities have been highlighted for their help for increasing morale amongst experienced editors.</span></span></span></span></p>\n<p><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><span face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\" style=\"font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;\"><span style=\"font-size: 16px;\"><font face=\"Open Sans, Verdana, Arial, Helvetica, sans-serif\"><span style=\"font-size: 16px;\"><strong>Reader gaps</strong> - It's not clear if the diversity of content increases reader participation. We have some early signals: Project Tiger showed sizable pageview increases in part because it targeted high-visibility English Wikipedia pages identified by Google; the coverage of Ukraine and surrounding countries during campaigns like CEE spring has been helpful for the en-mass international attention on Ukraine after the 2022 Russian invasion.\u00a0</span></font></span></span></span></span></p>\n</td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%; padding-left: 60px;\"><strong>Challenges</strong></td>\n<td style=\"width: 57.2727%;\">\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span color=\"#000000\" face=\"Arial\" style=\"color: #000000; font-family: Arial;\"><span style=\"font-size: 14.6667px; white-space: pre-wrap;\">Though competitions with rewards are widely supported in smaller language Wikipedias; it's often hard for larger Wikipedias to encourage newcomers in these kinds of campaigns. Cultural exchange of priority content across language Wikipedias requires large-scale coordination prior to the campaign. </span></span></p>\n</td>\n</tr>\n</tbody>\n</table>"}
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