Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@video+block@3683f1d1949349d0894c40c524112cab

From MLEB Master
Revision as of 09:16, 10 October 2023 by Edly-user (talk | contribs) (update_content)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search
@metadata
sourceLanguage"en"
priorityLanguages
Empty array
allowOnlyPriorityLanguagestrue
description"video in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "
display_name"Video"
subtitle-5040-6760-1"Hi, it's"
subtitle-6760-12120-2"Alex again, and I'm here to introduce you to Unit three."
subtitle-12200-17120-3"This unit is focused on identifying two parts of the audience for campaigns"
subtitle-17120-20360-4"and campaign events, the contributors and the partners"
subtitle-20480-23040-5"who you hope to activate as part of the campaign."
subtitle-23040-26480-6"Something that we've noticed in talking to campaign organizers"
subtitle-26480-27480-7"throughout the movement"
subtitle-27480-32560-8"is that if you don't have a really clear targeted audience, you don't know who"
subtitle-32640-36120-9"you're trying to persuade and invite to the media movement."
subtitle-36200-39200-10"It can be very hard to have a successful campaign"
subtitle-39360-43560-11"unlike a communications campaign by an organization like Greenpeace"
subtitle-43560-48120-12"or the UN, who really just have a looser engagement style."
subtitle-48120-52320-13"They just want people to know about a topic or like a marketing campaign"
subtitle-52320-55880-14"that just wants people who are interested in a topic we can."
subtitle-55920-59600-15"Media campaigns really require participants to do a lot."
subtitle-59680-64280-16"They have to go from, Oh, Wikipedia is worth editing on this topic."
subtitle-64320-66400-17"They have to have that conclusion."
subtitle-66400-69920-18"They have to edit Wikipedia or upload a photo or"
subtitle-69920-71480-19"contribute to a wiki data, right?"
subtitle-71480-73800-20"They have to do something more complex."
subtitle-73800-77400-21"And it's not just like signing a petition, which is really common"
subtitle-77400-80920-22"and a lot of campaigning in like other spaces,"
subtitle-80920-82720-23"like in the environmental movement."
subtitle-82720-85800-24"So I argue and I think for this unit"
subtitle-85800-89400-25"we really want to explore how to do that."
subtitle-89400-93640-26"You need to create a deep understanding of the audience to understand exactly how"
subtitle-93640-97360-27"you need to design a persuasive campaign that takes them from a,"
subtitle-97440-100800-28"you know, learner, someone who's learning about Wikipedia"
subtitle-100880-103640-29"to do or or Wikipedia"
subtitle-103640-107920-30"or Wikipedia projects to a do or so to someone who can actually contribute"
subtitle-108000-110920-31"during this unit, you're going to development consultant."
subtitle-110920-115720-32"This is a fictional profile for the audience of your target for the campaign."
subtitle-115800-119960-33"This fictional profile is very is going to be costumed in your context."
subtitle-119960-124560-34"And because it's fictional, it's it's a act of creativity."
subtitle-124560-127840-35"You have to invent this person. Once"
subtitle-127920-128720-36"this persona"
subtitle-128720-132520-37"will help you in your assignments for the next three units."
subtitle-132520-137160-38"When we next designed the kind of activation for the campaign"
subtitle-137240-141640-39"and you start a grant application at five and six."
subtitle-141720-147960-40"So I hope that you spend a good amount of time thinking about your persona."
subtitle-148040-151920-41"Be creative, and we're going to have time in the live session"
subtitle-151920-156600-42"for this unit to ask other organizers like how did they find an audience?"
subtitle-156680-157320-43"So I hope you have."