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Here are questions that could help you decide between a campaign and other formats

  • Does your audience need repeat exposure to the training or activities?  - if the audience is unlikely to learn about how to participate in the community in the first training, then it might be a good idea to try a different format. Additionally, on a number of topics for impact its important to learn more complex on-wiki skills, which may require more time for training.
  • Are the editing actions required to fill the knowledge gap simple enough that an experienced or new editor could contribute in their first try? If the topic requires deep thought, lots of expertise or lots of time, it may be better to cover that content. 
  • Will a campaign demonstrate the importance of the topic to Wikimedia communities or your partners? If outreach, or communication is one of your main goals, campaigns can help you better engage with networks.