| content | "<p>Each of these groups has distinct strengths and weaknesses when engaging for Wikimedia activities around sustainability and climate change:</p>
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<td style="width: 42.4242%; background-color: #71d1b3; text-align: left; padding-left: 60px;"><strong> What is the audience?</strong></td>
<td style="width: 57.2727%; background-color: #71d1b3;"><strong> What can you expect from these audiences?</strong></td>
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<p><strong> Youth and other activists contribute because they want to create change from the status quo and communication is one way to do it.</strong></p>
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<li>Have a lot of enthusiasm</li>
<li>Looking for organizing and activism opportunities</li>
<li>Likely to be patient with training opportunities</li>
<li>Excited to learn</li>
<li>Want to grow the impact of activism in their context</li>
<li>May have a big learning curve: need a lot of help learning how to edit, research and contribute to Wikimedia</li>
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<td style="width: 42.4242%; padding-left: 60px;"><strong><span class="JsGRdQ" style="color: #000000;">Journalists and communicators want to contribute, because they know that Wikipedia offers a permanent platform for communicating about local issues.</span></strong></td>
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<li>Understand better the role of information sources like Wikipedia</li>
<li>Strong research and writing skills</li>
<li>Looking for opportunities to add context to things they learn</li>
<li>Understand what the public needs</li>
<li>May not have a lot of time or energy for contributing to Wikimedia projects</li>
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<blockquote><strong>Experts from academia and other research organizations want to contribute because their expertise doesn’t always circulate with a public.</strong></blockquote>
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<li>Understand research and writing</li>
<li>Often have a detailed and nuanced understanding of the information that should be available to the public</li>
<li>Likely won’t be able to contribute after the event unless it's part of their job</li>
<li>May have mixed feelings about Wikipedia and Wikimedia Projects</li>
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<p>In the second part of this unit, we will introduce the Personas that Alex has been using internally to think about the editing audiences we could recruit for campaigns.</p>" |
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