| content | "<p><strong>Learning from Campaigning in Other Spaces</strong></p>
<p>Social campaigns typically have different levels of engagement from different kinds of participants -- starting at the lowest level of just being aware of and understanding about an issue, to leading or designing actions on the issue. Many different organizations, such as Greenpeace or political campaigns that work effectively at creating collective action like the Bernie Sanders or Obama campaigns in the US, deliberately design participation along a later of engagement. The idea is that very few people actually make it to the participation stages of the campaig, </p>
<p>Editing a Wikimedia project is a <em>weird </em>form of participating in social change, and requires you to have already gone through several cycles of Observing (reading Wikiepdia), Following (understanding that Wikipedia is edited and is interesting as a project) and Endorsing (signing on and connecting with Wikimedia communities). Often when engaging newcomers, your communications and awareness part of the campaign has to do double work of both engaging people in early parts of understanding Wikimedia and the topic. </p>
<p>When you finally get new people to edit during a campaign, it needs to be actionable, clear and focused -- or your participation strategy needs to provide enough depth of training to help people be strong contributors.</p>
<p><img height="451" width="700" src="/static/Engagement_pyramid_greenpeace.png" alt="Ladders of engagement diagram from green peace" /></p>
<p><em>This graphic from the Mobilization Lab at GreenPeace and <a href="https://commonslibrary.org/the-mobilisation-cookbook/" target="[object Object]">in the Mobilization Cookbook</a></em> </p>" |
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