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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">What is the typical format of the event? </span></span></strong></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Typically writing contests are very centralized: one contest, with one place for submissions. </span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>How long do the campaigns last? </b></span></span></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">At least 2-3 weeks, typically a month.</span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">How do the organizers target the audience?</span></span></strong></td>
<td style="width: 57.2727%;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Organizers target experienced users, typically with central notice or community notifications.</span></span></td>
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<blockquote><strong><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">What is the typical impact of these events? </span></span></strong></blockquote>
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<strong>Content gaps</strong> -- Lots of new content can be created, especially if the focus is on translation between languages.<br />
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<strong>Contributor gaps</strong> - Typically writing contests only increase participation of experienced users. However, it can focus these experienced users on topics not well covered in certain languages.<br />
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<strong>Reader gaps</strong> - organizers can focus smaller-language contributors on high impact topics that are missing and have high potential for readership.</td>
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<td style="width: 42.4242%; padding-left: 60px;"><strong>Challenges</strong></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Writing contests are hard to make inclusive for new editors, and rarely are successful for including editors without extensive skills. </span></td>
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