| content | "<p>Campaigns and other topics for impact initiatives have two major parts: identifying the editing action that you want an audience to participate in, and identifying what kinds of activities will teach them that action. </p>
<p>Most campaigns start with a pilot year with one or only a handful of events to test the approach for the campaign, but as time goes by: the campaigns tend to scale by helping local communities run their own local events as part of the larger campaign. </p>
<p>Take for example, Photography Contests like <a href="https://commons.wikimedia.org/wiki/Commons:Share_Your_Struggle_2021" target="[object Object]">Share Your Struggle </a>or <a href="https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Love_2019" target="[object Object]">Wiki Loves Love</a>: in the first year for both, the campaigns were limited, focused on uploads through one portal and context. As Wiki Loves Love grew, they changed the branding on the campaign (to Wiki Loves Folklore) and expanded the campaign to include more local instances of the campaign, to allow different geographies to join like they do in other Wiki Loves Campaigns.</p>
<p>Throughout this unit we want you to have your Persona from Unit 3 and the needs you identified during Unit 4 available to look at. As you read about different kinds of campaigns and or editing actions: ask yourself, would this person enjoy the campaign? How would you create a version of the campaign that would work for them? </p>
<p>The final assignment for this unit will be to describe what kind of campaign and editing contributions you would design for your audience based on Units 3 and 4. </p>
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