| content | "<p>The most successful examples of Micro Campaigns have been #1lib1ref and #WPWP. These campaigns have two different audiences, librarians and newish contributors to Wikipedias, however the design of the campaign is similar. </p>
<p><strong>#1lib1ref</strong></p>
<p><span id="docs-internal-guid-23159a31-7fff-a9e3-026a-1054725a43bb"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:468px;"><img src="https://lh4.googleusercontent.com/F0gu47LzFRkp0WG9ot_k7h4GXCQt5At4miHG6Ia1FgsgKIfTdTB9saPIzNwH_Mb0Ynlab95bp0JrmV1zTIZ2G2Nw_InSw_44ejaXhojdwUH0TrQAxXONlRIdlUyrfs8q8NA4AhfQCpgmN5UGWdW_TPh4aQhttIlbLih3pHS9Jl2nX4SWPhPqy-tlXzLJ" width="624" height="468" style="margin-left:0px;margin-top:0px;" /></span></span></span></p>
<p>#1lib1ref relies on the ease of fixing a “citation needed” on Wikipedia. By focusing on a small action (adding a reference) and supporting an audience that knows how to do research (Librarians), the campaign makes contributing simple.</p>
<p>Recent innovations in the campaign, have focused on decentralizing the campaign to support different regions, such as African Librarians Week in Africa and #1bib1ref. By making the campaign more regionalized, each community can do outreach to library audiences; they target actions that make sense for their own contexts. </p>
<p><span id="docs-internal-guid-76106596-7fff-f60e-c3fd-3cb9d5e553c0"><a href="https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref" style="text-decoration-line: none;"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Learn more about #1lib1ref</span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">.</span></span></p>
<p></p>" |
|---|