| content | "<p>The most successful campaigns leave the participants feeling like they have completed something meaningful. The best way to help people feel engaged is to create experiences that match their expectations -- for example, for activists, having contributed in a way that advances their missions, or for academics, helping them see where their research effects public knowledge.</p>
<p><strong>Reflection question</strong></p>
<p>Watch the videos below and think to yourself: what feelings did the organizers create for participants? What about the campaign activities make those feelings possible? How did the campaign events match the right audience with the right activity to create those feelings?</p>
<p>Note: the first two videos are with English subtitles and the third is in Spanish. </p>" |
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