| content | "<p>Before anyone can edit during a campaign, they need to know what is being asked of them. This is similar to other kinds of campaigns: such as petition writing campaigns or political campaigns. Without a clear action, the communications from the campaigner will create confusion among the people motivated to participate.</p>
<p>Broadly speaking campaigns in the Wikimedia movement use two kinds of actions: </p>
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<li><strong>Recommended actions</strong> - designed for people new to the topic, and who need reliable workflows to contribute successfully. Examples of these workflows, include #1lib1ref’s recommendation to fix [Citation Needed] statements, WPWP’s recommendations for adding images to Wikipedia articles, <a href="https://commons.wikimedia.org/wiki/Commons:Upload_campaigns" target="[object Object]">uploads using Upload Campaigns on Wikimedia Commons</a> and the SheSaid WikiQuote campaign.</li>
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<li><strong>Open-ended prompts</strong> -- these are typically for audiences with more experience editing, focused on theme or broad topic (for example, “Write about climate change”). These actions help experienced editors identify a new topic if they are interested in the topic, but aren’t very helpful for newcomers. Especially if running decentralized events, open ended prompts make it hard to join an event.</li>
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<p><em><strong>We have learned that open-ended prompt campaigns do not work well with newcomers -- newcomers are confused by the call to action and don't have the skills to act on it. However, most existing Wikimedians can respond well to an open ended prompt. </strong></em></p>" |
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