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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">What is the typical format of the event? </span></span></strong></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">These decentralized campaigns rely heavily on a network of local event organizers. When working with new event organizers, regional training for new organizers is important.</span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>How long do the campaigns last? </b></span></span></td>
<td style="width: 57.2727%;"><span style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">At least 1 month, sometimes longer to accommodate the complexity of scheduling local events.</span></td>
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<td style="width: 42.4242%; padding-left: 60px;"><strong><span color="#000000" style="font-size: 16px;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">How do the organizers target the audience?</span></span></strong></td>
<td style="width: 57.2727%;"><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">Organizers target existing organizers through partners or activist networks. The central organizers focus on encouraging local events, which then have local audiences.</span></span></td>
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<blockquote><strong><span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;">What is the typical impact of these events? </span></span></strong></blockquote>
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<span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>Content gaps -- </b> Art+Feminism and WikiGap have had a partial success at filling knowledge gaps, with less content being produced at events mostly focused on newcomers. The bulk of new content comes from more experienced editors.<br /></span></span>
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<span face="Open Sans, Verdana, Arial, Helvetica, sans-serif" style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><b>Contributor gaps - </b>These campaigns are very effective at activating local organizers and helping them introduce Wikimedia to local potential editor communities. Art+Feminism for example, has created whole new networks of organizers and event participants previously unreached by the movement.<br /></span></span>
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<b>Reader gaps - </b>These campaigns tend to create awareness about content gaps on Wikipedia, and strong conversations with activist networks and communities about those gaps in a local context.</td>
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<td style="width: 42.4242%; padding-left: 60px;"><strong>Challenges</strong></td>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Event organizing in the Wikimedia context can be challenging especially when working on larger language Wikipedias. Meta-organizers spend considerable time mentoring and coaching local event organizers. </span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Newcomer events can be hard to support, especially on hard topic areas, without experienced organizers and contributors</span></p>
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