WikiLearn/Courses/course-v1:Wikimedia-Foundation+wmf commdev partnerships cg+2022/en/block-v1:Wikimedia-Foundation+wmf commdev partnerships cg+2022+type@video+block@976094c171ec4b478d33d7b1d3a55e1c

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description"video in Introduction to Partnership Building (computer-graded exercises) - Basics of partnership building for Wikimedia volunteers, with computer-graded exercises."
display_name"Why Partner?"
subtitle-1820-6230-1"Now, briefly, let's talk about why. Why would we want to build partnerships, what are some"
subtitle-6230-11060-2"of the reasons we may want to pursue a partnership? And again, very generally, I"
subtitle-11060-18650-3"want to offer you the idea that partnerships broadly complement your organization or"
subtitle-18650-20840-4"group's abilities. Right."
subtitle-20840-25700-5"So you have a certain set of abilities and opportunities that a partnership can"
subtitle-25700-32630-6"complement – it can expand – it can extend your group or your organization's reach."
subtitle-32660-37250-7"It can give you resources that you don't have or at least access to resources that you"
subtitle-37250-42620-8"don't have. It can give you outside expertise that your group doesn't have. And these are"
subtitle-42620-49370-9"just some of the reasons we may want to partner. But broadly again, it's to increase"
subtitle-49370-52700-10"the possibilities that your group has."
subtitle-53210-58010-11"That's why we want to partner – to get more possibilities, whether it's resources or"
subtitle-58010-62810-12"venues or money or legal advice, or any of the many things we can obtain through"
subtitle-62810-69440-13"partnership. Broadly, it's supplementing or complementing what we already have with what"
subtitle-69440-74210-14"we need that other partners or prospective partners have."
subtitle-74510-79580-15"So that's a very broad answer to the question "why should we partner?" And I want to break it"
subtitle-79580-83360-16"down into specific Wikimedia examples."
subtitle-84600-89880-17"And here are some of the reasons Wikimedia groups seek partners."
subtitle-90780-95910-18"Very briefly, and the slides, by the way, are already in the WikiLearn platform, today's"
subtitle-95910-100200-19"slides, and so you can later go and click on all of these links in case you don't know"
subtitle-100200-104640-20"these things.I don't have time to introduce all of them. But if you"
subtitle-104640-108300-21"aren't familiar with any of these things that are linked here, just click the link and"
subtitle-108300-114270-22"learn more. So we may want to partner in order to acquire more content, and that would"
subtitle-114270-119340-23"be glam partnerships, right? Libraries, archives, museums, the Wiki Education"
subtitle-119340-126660-24"Program, right? That gives us content through academic institutions. Data donations"
subtitle-126930-133230-25"these days with Wikidata, we may want data donations from bodies that have structured"
subtitle-133230-139200-26"data. All of these are kinds of partnerships. Yes, it's not clickable right now for you. On"
subtitle-139200-143850-27"the screen, the slides, the PDF with the slides is in the WikiLearn platform. You"
subtitle-143850-149610-28"can already download it right now, or you can look at it later and click the links. But"
subtitle-149610-155940-29"again, very briefly, I just want to go over these; to partner with some groups or"
subtitle-155940-162500-30"organizations in order to promote access to knowledge. Two examples are the Kiwix"
subtitle-162600-168660-31"product which is a set of software tools and services that provide offline"
subtitle-168660-176940-32"access to Wikipedia knowledge, which is very important in places where Internet access is"
subtitle-176940-181920-33"still not widely available and even the radio programs:"
subtitle-182070-188760-34"We've had radio programs in Mexico, in Nigeria, where, literally, Wikipedians went on"
subtitle-188760-194610-35"the air on a radio program and shared free knowledge, just shared free knowledge from"
subtitle-194610-201030-36"Wikipedia on the air as an example of spreading knowledge, helping knowledge reach"
subtitle-201630-208940-37"people with an obvious benefit to our mission. Access to sources, right?"
subtitle-209070-215640-38"We partner with certain organizations in order to increase our editors' access to"
subtitle-215640-221100-39"sources. For example, The Wikipedia Library, right? The Wikipedia Library, which"
subtitle-221100-228060-40"partners with commercial academic publishers to give us free licences that editors can use"
subtitle-228060-234000-41"to access paywalled resources so that they can cite things on Wikipedia."
subtitle-234180-241050-42"And by the way, what is the benefit to those publishers? Why do they agree to do that? Is"
subtitle-241050-250890-43"there a benefit or is it just a donation out of the kindness of their heart? You can just"
subtitle-250890-256590-44"unmute and answer if you have an answer. Oh, they provide access to show what's behind"
subtitle-256590-259730-45"the paywall."
subtitle-261170-266990-46"They provide a way to show what's behind the paywall, right? It's a good way to increase"
subtitle-266990-270380-47"awareness that these resources exist."
subtitle-270380-276890-48"People will run across them on Wikipedia. [someone] says "citations increase. In the academic"
subtitle-276890-282470-49"world, the more you are cited, the more valuable your material is, even if there's no"
subtitle-282470-289250-50"money involved in the citation itself." People just want the citations, et cetera. So yes,"
subtitle-289250-293480-51"that was just a quick parenthetical. There are benefits to the publishers. It's not just"
subtitle-293480-299630-52"out of the kindness of their hearts. It is a partnership and so on and so forth. We can"
subtitle-299630-305210-53"partner with groups and organizations to do better outreach in order to educate our"
subtitle-305210-309650-54"readers, not even try to convert them to editors. Just teach people that Wikipedia"
subtitle-309650-315320-55"exists, how to use it, how to navigate it, etc. We can do outreach in order to recruit"
subtitle-315320-321620-56"editors, editing workshops, editathons, competitions of all kinds. We can partner"
subtitle-321620-326990-57"with organizations to receive in-kind support."
subtitle-327020-333110-58"We just gave an example of how that might not be a partnership, right? When someone just"
subtitle-333110-338300-59"gives us a venue or Wi-Fi or prizes without any benefit to themselves, then it's a"
subtitle-338300-345320-60"donation. A donation "in kind", meaning not of money, but of stuff. But you can also have a"
subtitle-345320-350810-61"partnership with an in-kind donation. As we've described the library partnership,"
subtitle-350810-354620-62"where the library gives us the space. And maybe, I don't know, maybe they pay for"
subtitle-354620-359660-63"the refreshments, but they get something from it. It's a partnership, not just a donation"
subtitle-359690-364580-64"on their part. And there are legal partnerships, and there are communications"
subtitle-364580-369680-65"partnerships where we might partner in order to deliver some message to the media, some"
subtitle-369680-376400-66"joint announcement, syndication of content, et cetera, et cetera. And one last example is"
subtitle-376400-379940-67"advocacy, FOP = freedom of panorama."
subtitle-380120-386210-68"We've had some successful examples in the movement of Wikipedians partnering with other"
subtitle-386210-392960-69"non-profits and with legislators in order to promote the legislation of a freedom of"
subtitle-392960-398540-70"panorama clause in countries where the Copyright Act did not grant Freedom of"
subtitle-398540-403190-71"Panorama. And that's still an issue in many parts of the world. So again, these are"
subtitle-403190-408440-72"just a few examples of the many kinds of partnerships specifically relevant to"
subtitle-408440-414680-73"Wikimedia. Now, not all of these are relevant to you in your country, in your community, in"
subtitle-414680-421620-74"your group. But I'm trying to give a panorama of the kinds of things that are possible. All"
subtitle-421620-428040-75"of these are possible partnerships. Any questions so far about this kind of"
subtitle-428040-435510-76"definition of partnership? If not, we will move on."
subtitle-435540-440910-77"What do legislators stand to benefit from partnering to advocate for Freedom of"
subtitle-440910-446220-78"Panorama? That's an excellent question. What do legislators stand to benefit? So"
subtitle-446220-449970-79"theoretically, Freedom of Panorama is this obscure copyright issue that the general"
subtitle-449970-454770-80"public doesn't really know about or care about, and people violate copyright anyway."
subtitle-455010-460560-81"But if you think about it, if you are able to get a legislator interested in promoting"
subtitle-460560-467280-82"Freedom of Panorama, it's a change to the law that doesn't cost the state anything."
subtitle-467520-472110-83"It's literally just changing the law. It doesn't require budgeting. It doesn't require"
subtitle-472380-477390-84"difficult political maneuvers. And if you are able to make that change, then you, the"
subtitle-477390-483870-85"legislator, the politician get to be the bringer of Freedom of Panorama to people. And"
subtitle-483870-488430-86"again, with a little bit of good communication, you can treat it as an"
subtitle-488430-492810-87"achievement. You can tell people, "Hey, until now, technically you couldn't take a picture"
subtitle-492810-498300-88"of this famous building that you all know; now you can!" Now it's legal, right? That is"
subtitle-498300-502800-89"a positive message that I think many politicians would love to be,"
subtitle-502800-508140-90"signed underneath, especially when, again, they don't need to come up with a budget for"
subtitle-508140-512460-91"it. They don't need to move mountains to make it happen. It's literally a simple change to"
subtitle-512460-519090-92"the law. So that's an example of something that they may stand to benefit from helping"
subtitle-519090-524040-93"legislate that. Another question here: "What about commercial partnerships, especially in"
subtitle-524040-531390-94"relation to Wikivoyage, with a tour operator or an airline?" That is a very good question"
subtitle-531390-532980-95"and a tricky one."
subtitle-533010-538680-96"Commercial partnerships are, of course, difficult for us as a non-profit and as"
subtitle-538680-544860-97"a body that is committed to neutrality. And Wikivoyage in that sense is a bit of an"
subtitle-546300-552180-98"unusual Wikimedia project in that it by its very nature, when it mentions three"
subtitle-552180-556230-99"restaurants in the city, the fact that it mentions these three restaurants and not"
subtitle-556230-562650-100"other restaurants is itself a little non neutral. So there's a whole"
subtitle-562770-569820-101"mess of of neutrality issues around Wikivoyage that is fairly difficult to negotiate."
subtitle-569820-576840-102"But theoretically, yes, there could be some kind of very narrow overlap with a commercial"
subtitle-577650-585990-103"tourism operator of some sort. For example, let's say we have the National Tourism Board"
subtitle-585990-590790-104"in some country, and they're there. Their goal as the National Tourism Board is to"
subtitle-590790-596420-105"increase tourism, to make sure as many tourist dollars [as possible] are spent in the country."
subtitle-596430-602520-106"They don't particularly care if it's at this hotel or that hotel and this attraction or"
subtitle-602520-606900-107"that attraction, they just want more people to fly into the country and spend tourist"
subtitle-606900-611190-108"dollars. So that's their broad goal. It is not quite a commercial goal. It's kind of a"
subtitle-611190-616980-109"national economic goal, and that is a potential partner to the Wikimedia movement."
subtitle-617250-623850-110"If we can find again that narrow overlap where our interests match, and, again, we'll"
subtitle-623850-631130-111"talk about [it] a little more in a future lesson. But just to even out this example:"
subtitle-631200-635790-112"the National Tourism Board is very likely, for example, to have really high class"
subtitle-635790-641880-113"photography of all kinds of amazing sights, as in sightseeing, right?"
subtitle-642120-648060-114"Things to see in the country, like great professional photography of amazing nature"
subtitle-648060-653220-115"and waterfalls and wild animals, and I don't know what, that they could release under a"
subtitle-653220-658170-116"free license. Right. They're unlikely to if we don't ask, as Wikimedians. But if we tell"
subtitle-658170-664110-117"them, "Look, you want to promote tourism to your country, we don't have a lot of good"
subtitle-664110-669450-118"media about the sites in your country. If you release these images under a free license, we"
subtitle-669450-673590-119"can start illustrating articles with these amazing"
subtitle-673590-679350-120"photographs and people can go, 'Oh wow, I had no idea such a thing exists in, say, Nigeria."
subtitle-679680-687000-121"Now I'm interested.'" So that's an example of a narrow potential overlap that we could have"
subtitle-687000-692880-122"with even a an organization that is absolutely not neutral point of view, right?"
subtitle-692920-697560-123"An organization that is absolutely trying to convince you that this country is the best or"
subtitle-697560-702570-124"that this site is is what you want to see. We can still negotiate some narrow thing that we"
subtitle-702570-708360-125"can agree on, which would benefit both sides and which would preserve us as neutral."