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{"@metadata": {"sourceLanguage": "en", "priorityLanguages": [], "allowOnlyPriorityLanguages": true, "description": "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "}, "display_name": "Text", "content": "<p>Each of these groups has distinct strengths and weaknesses when engaging for Wikimedia activities around sustainability and climate change:</p>\n<p></p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 42.4242%; background-color: #71d1b3; text-align: left; padding-left: 60px;\"><strong>\u00a0What is the audience?</strong></td>\n<td style=\"width: 57.2727%; background-color: #71d1b3;\"><strong>\u00a0What can you expect from these audiences?</strong></td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%;\">\n<blockquote>\n<p><strong>\u00a0Youth and other activists contribute because they want to create change from the status quo and communication is one way to do it.</strong></p>\n</blockquote>\n</td>\n<td style=\"width: 57.2727%;\">\n<ul>\n<ul>\n<li>Have a lot of enthusiasm</li>\n<li>Looking for organizing and activism opportunities</li>\n<li>Likely to be patient with training opportunities</li>\n<li>Excited to learn</li>\n<li>Want to grow the impact of activism in their context</li>\n<li>May have a big learning curve: need a lot of help learning how to edit, research and contribute to Wikimedia</li>\n</ul>\n</ul>\n</td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%; padding-left: 60px;\"><strong><span class=\"JsGRdQ\" style=\"color: #000000;\">Journalists and communicators want to contribute, because they know that Wikipedia offers a permanent platform for communicating about local issues.</span></strong></td>\n<td style=\"width: 57.2727%;\">\n<ul>\n<li>Understand better the role of information sources like Wikipedia</li>\n<li>Strong research and writing skills</li>\n<li>Looking for opportunities to add context to things they learn</li>\n<li>Understand what the public needs</li>\n<li>May not have a lot of time or energy for contributing to Wikimedia projects</li>\n</ul>\n</td>\n</tr>\n<tr>\n<td style=\"width: 42.4242%;\">\n<blockquote><strong>Experts from academia and other research organizations want to contribute because their expertise doesn\u2019t always circulate with a public.</strong></blockquote>\n</td>\n<td style=\"width: 57.2727%;\">\n<ul>\n<li>Understand research and writing</li>\n<li>Often have a detailed and nuanced understanding of the information that should be available to the public</li>\n<li>Likely won\u2019t be able to contribute after the event unless it's part of their job</li>\n<li>May have mixed feelings about Wikipedia and Wikimedia Projects</li>\n</ul>\n</td>\n</tr>\n</tbody>\n</table>\n<p></p>\n<p>In the second part of this unit, we will introduce the Personas that Alex has been using internally to think about the editing audiences we could recruit for campaigns.</p>"}
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