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{"@metadata": {"sourceLanguage": "en", "priorityLanguages": [], "allowOnlyPriorityLanguages": true, "description": "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "}, "display_name": "Text", "content": "<p>The most successful examples of Micro Campaigns have been #1lib1ref and #WPWP. These campaigns have two different audiences, librarians and newish contributors to Wikipedias, however the design of the campaign is similar.\u00a0</p>\n<p><strong>#1lib1ref</strong></p>\n<p><span id=\"docs-internal-guid-23159a31-7fff-a9e3-026a-1054725a43bb\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border:none;display:inline-block;overflow:hidden;width:624px;height:468px;\"><img src=\"https://lh4.googleusercontent.com/F0gu47LzFRkp0WG9ot_k7h4GXCQt5At4miHG6Ia1FgsgKIfTdTB9saPIzNwH_Mb0Ynlab95bp0JrmV1zTIZ2G2Nw_InSw_44ejaXhojdwUH0TrQAxXONlRIdlUyrfs8q8NA4AhfQCpgmN5UGWdW_TPh4aQhttIlbLih3pHS9Jl2nX4SWPhPqy-tlXzLJ\" width=\"624\" height=\"468\" style=\"margin-left:0px;margin-top:0px;\" /></span></span></span></p>\n<p>#1lib1ref relies on the ease of fixing a \u201ccitation needed\u201d on Wikipedia. By focusing on a small action (adding a reference) and supporting an audience that knows how to do research (Librarians), the campaign makes contributing simple.</p>\n<p>Recent innovations in the campaign, have focused on decentralizing the campaign to support different regions, such as African Librarians Week in Africa and #1bib1ref. By making the campaign more regionalized, each community can do outreach to library audiences; they target actions that make sense for their own contexts.\u00a0</p>\n<p><span id=\"docs-internal-guid-76106596-7fff-f60e-c3fd-3cb9d5e553c0\"><a href=\"https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref\" style=\"text-decoration-line: none;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Learn more about #1lib1ref</span></a><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">.</span></span></p>\n<p></p>"}
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