Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@html+block@ab9e1de3fb2d4768970dd6417e3903f3

@metadata	sourceLanguage "en" priorityLanguages Empty array allowOnlyPriorityLanguages true description "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "
display_name	"Text"
content	"<p style="font-size: 20px;"><strong>What exactly are Personas?</strong></p> <p>As we explained in the Organizer’s perspective blog series, Personas are profiles of fictional people that can help us plan together to talk about the audiences we most want to engage. Personas can be built from extensive research, such as interviews with people that you want to serve, or be used as a way to share strategic insight amongst a core team who is interested. Personas are commonly used in Marketing, Software Development and other professional spaces.</p> <p>To understand our primary audiences of campaign participants, we are going to talk about the other actors usually involved in campaigns: both local and international partners, and the actors that might participate from within the existing Wikimedia community, such as affiliates, experienced contributors and other organizers.</p>"