Course-v1:edz+11+2023 SP/en/block-v1:edz+11+2023 SP+type@html+block@1bc0a18e1da74c3db3aa341111dd25a7
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| content | "<p>Each of these groups has distinct strengths and weaknesses when engaging for Wikimedia activities around sustainability and climate change:</p> <p></p> <table style="width: 100%;"> <tbody> <tr> <td style="width: 42.4242%; background-color: #71d1b3; text-align: left; padding-left: 60px;"><strong> What is the audience?</strong></td> <td style="width: 57.2727%; background-color: #71d1b3;"><strong> What can you expect from these audiences?</strong></td> </tr> <tr> <td style="width: 42.4242%;"> <blockquote> <p><strong> Youth and other activists contribute because they want to create change from the status quo and communication is one way to do it.</strong></p> </blockquote> </td> <td style="width: 57.2727%;"> <ul> <ul> <li>Have a lot of enthusiasm</li> <li>Looking for organizing and activism opportunities</li> <li>Likely to be patient with training opportunities</li> <li>Excited to learn</li> <li>Want to grow the impact of activism in their context</li> <li>May have a big learning curve: need a lot of help learning how to edit, research and contribute to Wikimedia</li> </ul> </ul> </td> </tr> <tr> <td style="width: 42.4242%; padding-left: 60px;"><strong><span class="JsGRdQ" style="color: #000000;">Journalists and communicators want to contribute, because they know that Wikipedia offers a permanent platform for communicating about local issues.</span></strong></td> <td style="width: 57.2727%;"> <ul> <li>Understand better the role of information sources like Wikipedia</li> <li>Strong research and writing skills</li> <li>Looking for opportunities to add context to things they learn</li> <li>Understand what the public needs</li> <li>May not have a lot of time or energy for contributing to Wikimedia projects</li> </ul> </td> </tr> <tr> <td style="width: 42.4242%;"> <blockquote><strong>Experts from academia and other research organizations want to contribute because their expertise doesn’t always circulate with a public.</strong></blockquote> </td> <td style="width: 57.2727%;"> <ul> <li>Understand research and writing</li> <li>Often have a detailed and nuanced understanding of the information that should be available to the public</li> <li>Likely won’t be able to contribute after the event unless it's part of their job</li> <li>May have mixed feelings about Wikipedia and Wikimedia Projects</li> </ul> </td> </tr> </tbody> </table> <p></p> <p>In the second part of this unit, we will introduce the Personas that Alex has been using internally to think about the editing audiences we could recruit for campaigns.</p>" |