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{"@metadata": {"sourceLanguage": "en", "priorityLanguages": [], "allowOnlyPriorityLanguages": true, "description": "html in Test Rerun Course - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "}, "display_name": "Duplicate of 'Text'", "content": "<p>Before anyone can edit during a campaign, they need to know what is being asked of them. This is similar to other kinds of campaigns: such as petition writing campaigns or political campaigns. Without a clear action, the communications from the campaigner will create confusion among the people motivated to participate.</p>\n<p>Broadly speaking campaigns in the Wikimedia movement use two kinds of actions:\u00a0</p>\n<table style=\"width: 100%; border: 0px;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\">\n<ul>\n<li><strong>Recommended actions</strong>\u00a0- designed for people new to the topic, and who need reliable workflows to contribute successfully. Examples of these workflows, include #1lib1ref\u2019s recommendation to fix [Citation Needed] statements, WPWP\u2019s recommendations for adding images to Wikipedia articles,\u00a0<a href=\"https://commons.wikimedia.org/wiki/Commons:Upload_campaigns\" target=\"[object Object]\">uploads using Upload Campaigns on Wikimedia Commons</a>\u00a0and the SheSaid WikiQuote campaign.</li>\n</ul>\n</td>\n<td style=\"width: 50%;\">\n<ul>\n<li><strong>Open-ended prompts</strong> -- these are typically for audiences with more experience editing, focused on theme or broad topic (for example, \u201cWrite about climate change\u201d). These actions help experienced editors identify a new topic if they are interested in the topic, but aren\u2019t very helpful for newcomers. Especially if running decentralized events, open ended prompts\u00a0 make it hard to join an event.</li>\n</ul>\n</td>\n</tr>\n</tbody>\n</table>\n<p><em><strong>We have learned that open-ended prompt campaigns do not work well with newcomers -- newcomers are confused by the call to action and don't have the skills to act on it. However, most existing Wikimedians can respond well to an open ended prompt.\u00a0</strong></em></p>"}
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